Marlie I. Scoggins

Education

The University of Georgia
Bachelor of Arts in Advertising – Summa Cum Laude
New Media Certificate

May 2026

Campus and Community Involvement

University of Georgia Redcoat Band (August 2023-May 2026)

Associate Chair of Social Media

Athens, GA

• Developed and published social media content for an organization with 38,000+ followers, increasing visibility and engagement with the Redcoat Band and larger SEC community.
• Led a collaborative team in the planning, production, and execution of social media campaigns to promote the organization and strengthen its online presence.
• Coordinated with 400+ Redcoat Band members and staff to execute content that highlighted performers, events, and organizational initiatives.

Talking Dog Advertising Agency (August 2024-May 2025)

Art Director

Athens, GA

• Designed and presented advertising materials across multiple formats, translating campaign strategies into clear and engaging visual communications.
• Met directly with clients to present campaign findings and creative recommendations, gather feedback, and ensure alignment with client objectives.
• Collaborated with a team to develop integrated campaign strategies based on client objectives, research, and audience insights.

Morehead Honors College (August 2024-May 2026)

Honors Teaching Assistant

Athens, GA

• Facilitated class discussions and activities for 14–18 students, creating an engaging learning environment and
  encouraging active participation.
• Provided individualized feedback and guidance on assignments, adapting support to students’ varying needs.
• Supported students’ academic and personal development by fostering connections with peers, campus resources, and the broader UGA community.
• Communicated course concepts, expectations, and feedback clearly to students through group instruction and one-on-one interactions.

Kappa Kappa Psi (April 2023-May 2026)

Vice President of Membership

Athens, GA

• Guided 10–15 prospective members through the organization’s recruitment and membership process, answering questions and providing individualized support throughout the process.
• Developed relationships with prospective and current members and communicating organizational expectations, opportunities, and resources.
• Organized and executed a chapter calendar averaging 20 events per semester, coordinating schedules, programming, and member participation.

Work Experience

The Home Depot (June 2026-Present)

Media Specialist

Atlanta, GA

• Manage over $5 million in paid social media campaigns across six platforms, ensuring accurate execution and optimization.
• Analyze campaign performance data and key performance indicators (KPIs) to identify trends, evaluate effectiveness, and inform social strategies.
• Collaborate cross-functionally with internal teams and media partners to communicate campaign updates, resolve issues, and support successful execution and performance.
• Manage multiple concurrent campaigns and priorities in a fast-paced environment while maintaining attention to detail and meeting deadlines.

Morehead Honors College (August 2025-May 2026)

Student Worker

Athens, GA

• Created social media content for the Communications Office to promote college initiatives and events clearly.
• Wrote and edited magazine articles, website stories, and social media captions to communicate student achievements and college information across multiple channels.
• Collaborated with staff in multiple offices to complete administrative tasks, assist with day-to-day operations, and execute events.

Volunteer Experience

Nations Church (June 2025-May 2026)

Camera Team Lead

Athens, GA

• Captured photography at events and programs for use in social media, promotional materials, and organizational communications.
• Managed photography for events and coordinated volunteer schedules to ensure consistent visual coverage.

Skills

Adobe Creative Suite – advanced knowledge in use of Photoshop, InDesign, Illustrator, and Premiere Pro for content creation
Microsoft Suite – proficient knowledge and experience with the Microsoft suite of applications; ability to utilize Excel and Word in many applications
Google Applications – proficient use of the Google Suite to create and organize documents and content
Canva – proficient in use of Canva Pro to design and create graphics and social content
WordPress – advanced experience with using WordPress.org to create and manage websites